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Comportements du consommateur : concepts et outils

Darpy, Denis

Comportements du consommateur : concepts et outils - Paris Dunod 2003 - 302p 24 cm - Gestion Sup .

ISBN: 2 10 004033 2

Source: 3, UREF 03/427 04/535 04/536

Subjects--Uniform Titles:
36 - Asistance sociale. Prevoyance et aides sociales. Assurances

Subjects--Topical Terms:
3 - SCIENCES SOCIALES
Consommateur : comportement

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