Les chemins de la persuasion : le mode d'influence des media et de la publicité sur les comportements (Record no. 41895)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00692 a2200277 4500 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | 1, Achat |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | L 12041 |
| 020 ## - NUMERO INTERNATIONAL NORMALISE DES LIVRES | |
| International Standard Book Number | 2-04-015655-0 |
| 100 ## - VEDETTE PRINCIPALE - NOM DE PERSONNE | |
| Personal name | Kapferer, Jean-Noël |
| 100 ## - VEDETTE PRINCIPALE - NOM DE PERSONNE | |
| Language of a work | Fr |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Paris |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Dunod |
| 245 ## - TITLE STATEMENT | |
| Title | Les chemins de la persuasion : le mode d'influence des media et de la publicité sur les comportements |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 1978 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 346 p. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 24cm |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Dunod entreprise |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| International Standard Serial Number | 0335-4784 |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 659 - Publicité. Relations publiques |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 6 - SCIENCES APPLIQUEES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicité |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Psychologie |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Bibliothèque Universitaire Centrale | Bibliothèque Universitaire Centrale | 28/02/2009 | 659.113.7 KAP | 28/02/2009 | 28/02/2009 | Livre |