Fundamentales of marketing (Record no. 44301)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00912 a2200301 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170920125940.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170920b xxu||||| |||| 00| 0 eng d |
| 020 ## - NUMERO INTERNATIONAL NORMALISE DES LIVRES | |
| International Standard Book Number | 0-07-060952-7 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | De 8653 De 8653 |
| 040 ## - SOURCE DU CATALOGAGE | |
| Original cataloging agency | BUAC |
| Transcribing agency | BUC |
| 041 ## - CODE DE LANGUE | |
| Language code of text/sound track or separate title | Fre |
| 100 ## - VEDETTE PRINCIPALE - NOM DE PERSONNE | |
| Personal name | Stanton, J. William |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentales of marketing |
| Statement of responsibility, etc | /par William J. STANTON, Michael J. ETZEL, Bruce J. WALKER ; |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9è édition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Etats-Unis : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGRAW - HILL, INC , |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 1976. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii - 668p |
| Other physical details | ill. en coul.; |
| Dimensions | 26 cm |
| 500 ## - GENERAL NOTE | |
| General note | Glossaire pp.(633 - 648)<br/>Index pp.(649 - 668) |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 65 - Gestion et organisation de l'industrie, du commerce et du transports |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 6 - SCIENCES APPLIQUEES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 19825 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Etzel, J. Michael |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, J. Bruce |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Livre |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Coded location qualifier | Koha issues (times borrowed) | Koha full call number | Piece designation (barcode) | Koha date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bibliothèque Universitaire Centrale | Bibliothèque Universitaire Centrale | 28/02/2009 | D 8653 | 658.4 STA | D-8653Buc | 28/02/2009 | 1 | Libre Accès |