De la stratégie marketing à la création publicitaire : (Record no. 54734)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00747nam a22002177a 4500 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | 00 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160627b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-2-10-053075-5 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BUAC |
| Transcribing agency | BUC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Fre. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Barnier,Virginie (de) |
| 245 ## - TITLE STATEMENT | |
| Title | De la stratégie marketing à la création publicitaire : |
| Remainder of title | Magazines. Affiches.TV/ Radio. Internet |
| Statement of responsibility, etc | / par Virginie Barnier (de), Henri Joannis |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3è éd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Paris : |
| Name of publisher, distributor, etc | Dunod, |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 471 p. |
| Dimensions | 24 cm |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Lexique. pp. (445 - 463 ) ; Index des concepts : pp. ( 465 - 466) ; Index des entreprise : pp. (469 - 471) |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | SCIENCES APPLIQUEES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing : publicité |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Joannis, Henri |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Livre exclu du prêt |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Source of acquisition | Coded location qualifier | Koha issues (times borrowed) | Koha full call number | Piece designation (barcode) | Koha date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bibliothèque Universitaire Centrale | Bibliothèque Universitaire Centrale | 11/06/2015 | Don ARES | 16/433 | 659.1 :658.8 BAR | 16-433BUC | 27/06/2016 | 1 | 27/06/2016 | Livre exclu du prêt | |||||
| Bibliothèque Universitaire Centrale | Bibliothèque Universitaire Centrale | 11/06/2015 | Don ARES | 16/607 | 659.1 : 658.8 BAR | 16-607BUC | 27/06/2016 | 2 | 27/06/2016 | Livre |