Marketing research : méthodes de recherche et d'études en marketing / Alain Jolibert, Philippe Jourdan
Material type: TextLanguage: Fre. Series: (Management Sup, Marketing communication)Publication details: Paris : Dunod, 2011Description: 603 p. 24 cmISBN:- 978-2-10-055986-2
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | |
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Livre exclu du prêt | Bibliothèque Universitaire Centrale | Bibliothèque Universitaire Centrale | 658.8 JOL (Browse shelf(Opens below)) | 1 | Available | 16-512BUC | ||
Livre | Bibliothèque Universitaire Centrale | Bibliothèque Universitaire Centrale | 658.8 JOL (Browse shelf(Opens below)) | 2 | Available | 16-591BUC |
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658.8 ING Vers l'innovation responsable : | 658.8 JOL Marketing international | 658.8 JOL Marketing international | 658.8 JOL Marketing research : | 658.8 JOL Marketing research : | 658.8 JOL La vente et ses techniques pratiques | 658.8 KOT Marketing management |
Bibliogr. : pp. (553-575) ; Index : pp. (597-603)
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