TY  - BOOK
AU  - Armstrong, Gary
ED  - Kolter, philip; Marty, Sébastien; Beaudram, Philippe; Lemoine, Delphine
TI  - Principes de marketing
SN  - 9782326001695
PY  - 2017///
CY  - Paris
PB  - Pearson
KW  - SCIENCES APPLIQUEES - TECHNIQUE
KW  - MARKETING
KW  - Marketing: vente
N1  - Annex. pp. (481-496)
Glossaire pp. (497-508)
Index. pp. (509-517)
ER  -