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1.
Le Marketing client multicanal : prospection, fidélisation et reconquête du client / par Yan Claeyssen, Anthony Deydier, Yves Riquet ; préf. de Didier Fichou by Series: (Fonction de l'entreprise)
Edition: 3e èd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Fre.
Publication details: Paris : Dunod, 2011
Availability: Items available for loan: Bibliothèque Universitaire Centrale (2)Call number: 658.8 CLA, ...
2.
A nouveaux consommateurs, nouveau marketing : zoom sur le conso'battant / Coord. par Philippe Jourdan, François Laurent, Jean-Claude Pacitto by Series: (Fonction de l'entreprise)
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Fre.
Publication details: Paris : Dunod, 2011
Availability: Items available for loan: Bibliothèque Universitaire Centrale (2)Call number: 64.03 : 658.8 JOU, ...
3.
Le Marketing : Etudes - Moyens d'action - Stratégie / par Denis Lindon , Frédéric Jallat by Series: (Management Sup - Marketing Communication)
Edition: 6e èd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Fre.
Publication details: Paris : Dunod, 2010
Availability: Items available for loan: Bibliothèque Universitaire Centrale (2)Call number: 658.8 LIN, ...
4.
Marketing des produits de santé / par Marie-Paule Serre , Déborah Wallet-Wodka by
Edition: 2e èd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Fre.
Publication details: Paris : Dunod, 2014
Availability: Items available for loan: Bibliothèque Universitaire Centrale (2)Call number: 616 : 658.8 SER, ...
5.
Marketing research : méthodes de recherche et d'études en marketing / Alain Jolibert, Philippe Jourdan by Series: (Management Sup, Marketing communication)
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Fre.
Publication details: Paris : Dunod, 2011
Availability: Items available for loan: Bibliothèque Universitaire Centrale (2)Call number: 658.8 JOL, ...
6.
Market-Driven management : strategic and operational marketing / par Jean-Jacques Lambin, Isabelle Schuiling by Series: (Management Sup, Marketing communication)
Edition: 3e èd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Fre.
Publication details: Paris : Dunod, 2012
Availability: Items available for loan: Bibliothèque Universitaire Centrale (2)Call number: 658.8 LAM, ...
7.
e-Marketing & e-Commerce : concepts, outils, pratiques / Coord. par Thomas Stenger et Stéphane Bourliataux-Lajoinie by Series: (Management Sup, Marketing Communication)
Edition: 2e èd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Fre.
Publication details: Paris : Dunod, 2014
Availability: Items available for loan: Bibliothèque Universitaire Centrale (2)Call number: 658.8 STE, ...
8.
Management et marketing de la mode / ss. la dir. de Lucile Salesses by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Fre.
Publication details: Paris : Dunod, 2013
Availability: Items available for loan: Bibliothèque Universitaire Centrale (2)Call number: 658.8 SAL, ...
9.
Marketing / par Jean-Marc Ferrandi et Marie-Christine Lichtlé by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Fre.
Publication details: Paris : Dunod, 2014
Availability: Items available for loan: Bibliothèque Universitaire Centrale (2)Call number: 658.8 FER, ...
10.
Marketing stratégique et opérationnel : du marketing à l'orientation-marché / par Jean-Jacques Lambin , Chantal de Moerloose by Series: (Management Sup, Marketing Communication)
Edition: 8e èd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Fre.
Publication details: Paris : Dunod, 2012
Availability: Items available for loan: Bibliothèque Universitaire Centrale (2)Call number: 658.8 LAM, ...
11.
Le petit micro-entrepreneur : les notions indispensables / par Pierre Facon by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Fre.
Publication details: Malakoff : Dunod, 2018
Availability: Items available for loan: Bibliothèque Universitaire Centrale (1)Call number: 658 FAC.
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