000 | 00912 a2200301 4500 | ||
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003 | 0 | ||
005 | 20170920125940.0 | ||
008 | 170920b xxu||||| |||| 00| 0 eng d | ||
020 | _a0-07-060952-7 | ||
037 | _aDe 8653 De 8653 | ||
040 |
_aBUAC _cBUC |
||
041 | _aFre | ||
100 | _aStanton, J. William | ||
245 |
_aFundamentales of marketing _c/par William J. STANTON, Michael J. ETZEL, Bruce J. WALKER ; |
||
250 | _a9è édition | ||
260 | _aEtats-Unis : | ||
260 | _bMcGRAW - HILL, INC , | ||
260 | _c1976. | ||
300 |
_axxxiii - 668p _bill. en coul.; _c26 cm |
||
500 | _aGlossaire pp.(633 - 648) Index pp.(649 - 668) | ||
630 | _a65 - Gestion et organisation de l'industrie, du commerce et du transports | ||
650 | _a6 - SCIENCES APPLIQUEES | ||
650 |
_aMarketing _919825 |
||
700 | _aEtzel, J. Michael | ||
700 | _aWalker, J. Bruce | ||
942 | _cLIVR | ||
999 |
_c44301 _d44301 |