Le Marketing client multicanal : (Record no. 54795)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00828nam a22002537a 4500 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | 00 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160629b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-2-10-055761-5 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BUAC |
| Transcribing agency | BUC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Fre. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Claeyssen, Yan |
| 245 ## - TITLE STATEMENT | |
| Title | Le Marketing client multicanal : |
| Remainder of title | prospection, fidélisation et reconquête du client |
| Statement of responsibility, etc | / par Yan Claeyssen, Anthony Deydier, Yves Riquet ; préf. de Didier Fichou |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3e èd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Paris : |
| Name of publisher, distributor, etc | Dunod, |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 304 p. |
| Dimensions | 24 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | (Fonction de l'entreprise) |
| 500 ## - GENERAL NOTE | |
| General note | Glossaire : pp. (295-302) ; Bibliogr. : pp. (303-304) |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Sciences Appliquées - Techniques |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 19825 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Deydier, Anthony |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Riquet, Yves |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fichou, Didier |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Livre exclu du prêt |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Source of acquisition | Coded location qualifier | Koha issues (times borrowed) | Koha full call number | Piece designation (barcode) | Koha date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bibliothèque Universitaire Centrale | Bibliothèque Universitaire Centrale | 11/06/2015 | Don ARES | 16/461 | 658.8 CLA | 16-461BUC | 29/06/2016 | 1 | 29/06/2016 | Libre Accès | |||||
| Bibliothèque Universitaire Centrale | Bibliothèque Universitaire Centrale | 11/06/2015 | Don ARES | 16/602 | 658.8 CLA | 16-602BUC | 29/06/2016 | 2 | 29/06/2016 | Libre Accès |